- February 4, 2019

It’s given that the nature of element means that digital marketing efforts are no longer restricted to one particular region. They can instead be targeted to and localized to meet varying demands and nuances of different countries, cultures, consumptions preferences. On a larger scale, rapid globalization has also seen purchasing decision and buying pattern cross multiple geographical borders, and as a result, more and more companies are seeing not only the opportunity but also the necessity to expand beyond domestic online markets.


The market is loaded with products, which are promoted with the help of advertisements and polished surface but often the reality is something different, they don’t have the substances of their own, which is why being authentic and showing the real self is rare but important for a brand to grow.

Conversion drives revenue. Engagement drives conversion. And authenticity drives engagement. If you were to draw it out on a chart, it would look somewhat like this.

Authenticity> Engagement > Conversion > Revenue

While most businesses know they need to engage their customers to drive conversions and revenue, very few fully appreciate the importance of authenticity and the role it plays in connecting with modern customers.


Running behind unrealistic target and goals would lead to nowhere, ultimately the quality service you deliver is going to fetch your customers, which is why it is important to set realistic goals and take measurable steps to achieve them.


With nearly half of the world’s using social media platforms, they are a natural place to reach new and highly targeted potential customers. No matter what your industry your business is in, social media offers the opportunity to establish your brand as a thought leader. Social media offer and ease and low commitment way for the potential customer to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collects leads.

Digital is becoming a vital part of Indian society and economy, is it buying products, designing, information industry, content or in marketing. India is also leading in some of the digital trends. This creates a greater platform for digital marketing in India. Use various growth marketing tactics to get leads.

No matter how many visitors your website generates, if you aren’t compelling them to give you their information, those raw numbers can’t be leveraged in the same way as when the prospects give you the name, e-mail, phone number etc.

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startup these days has adopted digital marketing. It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dreamt big and coalesced resources, idea, and action plan to create a nascent platform. In this fast-paced and influencing business industry, you need to take measure on establishing your brand name with a robust digital marketing strategy. Digital marketing is a powerful tool, can contribute powerfully to your online presence and positively impact your bottom line.

Follow and Share Us

Comments (0)

© Copyright 2019 | - Powered by The Aspiring CEO