Social proof has been quite prominent and a prevalent concept that applies any field of business and commerce. It can be used by marketers for conversion rate optimization by easing the minds of worried customers. Nearly 70 percent of online consumers look at a product review prior to making a purchase.
Are reviews important? As an average person, searching for something on Google, people are more likely to choose the company with more reviews than the company with less, or no reviews. Social media has become one of the most powerful marketing tools in the industry today as businesses can either win the whole market or they can crash or burn.
THE VALUE OF CUSTOMER REVIEWS
Customer feedback is an insight into what is working well about your product or services and what should be done to make the experience better.
Customer will likely spend 31% more time on a website that boasts reviews in comparison to other websites that have mediocre reviews.
The trust value between businesses and clients will receive an instant boost with positive reviews as 73% of customers finds such platforms more trustworthy.
Customer reviews help you measure customer satisfaction that determines a company’s financial performance. It is directly linked to many benefits, such as increased market share, lower cost or higher revenue.
MAINTAINING REPUTATION VIA REVIEWS
Firstly, maintaining your reputation via reviews is all about being honest and not hiding from negative reviews. 87 percent in one recent survey- of Americans trust online reviews to help them to choose which local businesses or service to use. Google uses online reviews to rate you- Google uses the arithmetic average to calculate the average rating of a business. Ultimately businesses with better reviews increase revenue.
On the other hand, most E-commerce website often indulges in developing fake reviews for their own product. These reviews will be written by their own in house team are strategically displayed on their websites. However, users are well aware of these practices and can easily spot deliberately fabricated review.
Quality speaks for itself and if all aspects of your websites are looking perfect, you will start racking up good reviews but bad ones are imminent as, after all, we all make mistakes. Understand the user’s complaints, address it promptly and if possible makeup for it a one way or another. Sometimes a simple apology and the assurance that special care will be taken is effective enough.
UTILIZING DIFFERENT SPACES
Reviews on your own platform will only address the individuals who visit your site but in order to target potential customer to your business will have to use a plethora of different channels.
Simply posting positive reviews on your website will not be effective, you will have to showcase these posts through expansive channels.
PLACEMENT AND TIMINGS
Building a good reviews profile is a two- way process, where displaying reviews in a prominent and convenient manner is as important as knowing when to collect reviews from your consumers. Though it is pretty straightforward for an E-commerce website to incorporate reviews on their page, a digital agency. In order to make a profound first impression, the company should have client testimonials and reviews posted on the most important section of their website, their homepage.
Reviews are the tool to build the relationship with customers while it also greatly boosts the brand’s reputation and search engine ranking as a whole. The fact that 90% of the read online reviews before visiting a business.