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Nitika Garg

SIB STORY ON NITIKA GARG- “INFO THAT MATTER”

- July 27, 2020

I am Nitika Garg founder of the platform “Info That Matter” in 2017, and below is her story.

About the Organization:

“Info that matter” is a content marketing administration where my team provides businesses upon end-to-end content marketing services such as Content Strategy, Content Creation, Social Media Management, and Search Engine Optimization.

The differentiating factor is that “Info that matter” has have collaborated with people in different domains who write for passion and work in their professions. For example, content writing and research for healthcare startup will be done by MBBS professional, who is a subject matter expert.

Here, we provide all content services which a business may require in written, audio, and video format. Currently, we curate content in English and Hindi languages.

We have different plans specially created for startups, education institutions, and MSMEs here they can choose services as per their convenience and needs. We also provide a dedicated manager for each account so that businesses get a hassle-proof experience.

Recognition:

Back in 2017, I designated as a “Top 30 Women Entrepreneurs by WEE Foundation (an initiative of IIT Delhi) where I got the honorable opportunity to be mentored by Debjani Ghosh director NASSCOM. Where my startup was selected as “Top 3000 startups of India” by Smart Fifty that was conducted by IIM Kolkata in 2018.

Clients:

” Info That Matter” has by far served 30+ clients in different domains in this journey, some of them are from IIM Bangalore(Drishti Event), IIM Kozhikode Live Buzz and Ntalents.ai.
The services have resulted in a 30-40% increase in Client’s KPIs and a 25% increase in ROI.

Personal Information:

I am a Software Programmer turned Content Marketer, who converted her childhood passion for writing into her dream business.

Content writing which includes Technical Writing, Business Analysis, Creative Thinking, Thought leadership, and Market research are some of her strong skills that have made use of in my
business. I had also studied a PGDM in Operations Management from IMT-CDL Ghaziabad in 2014.
I was graduated from the “Iron Lady Corporate Program for Women Leaders” in the year 2018. The program was an affiliated by TISS, Mumbai, and has honed my entrepreneurship and leadership skills.

Giving back to Society:

Due to COVID 19, many people are facing issues like unemployment, career blocks mostly Freelancers. My association “Info That Matters” has started career growth blogs on the website where we provide insights and empower people to bounce back in their A-Game. “Info That Matter” focuses on Leaders Talk and Technology Domain to Empower and Educate people.

Nitika Garg | Founder & CMO
Info That Matter
www.infothatmatter.com

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